Every species on this planet was put here to work for the ecology and environment that it is put in. The system of nature ensures that each of these species lives a valuable and fulfilling life while preserving and allowing Earth to thrive. Billions of animals are killed everyday merely to satisfy taste preference, fashion needs, cosmetic use, furniture decoration, or simply for the sport. Being cruelty free is the difference between what tastes good and what is good for you. It is the difference between enslavement and freedom. It is torture and peace, it is life and death. It is the difference between what is right and what is wrong. It's important to make a connection with what we put on and in our bodies. PlanIt Box values products that reflect what is good for you, freedom, peace, life, and what is right. We aspire to incorporate that in our own lives, and the lives around us.